The Secret To This East Village Apartment's Creative Energy? Grit, And Never Feeling "Too Overly Polished Or Pristine"
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New York design firm Evan Edward has revisited an East Village loft it first designed more than 15 years ago, retaining its exposed brick, timber and architectural quirks. Designer Joshua Evan Goldfarb says the goal was to preserve the neighborhood’s grit while making the open home warmer and more restful.

New York design firm Evan Edward has redesigned an East Village loft it first worked on more than 15 years ago, keeping its exposed brick, timber and uneven architectural details while adding warmer, more intimate interiors. In a report published by Livingetc, designer and co-founder Joshua Evan Goldfarb describes the project as an effort to preserve the apartment’s connection to the neighborhood rather than make it feel newly polished.

Goldfarb told Livingetc that the loft’s history was the starting point for the return project. The designers aimed to respect its original architecture, including exposed brick, timber and rooftop volumes, while bringing in greater warmth and sophistication. The finished scheme pairs patinated materials and vintage pieces with contemporary furnishings rather than treating the apartment as a period recreation.

The interior draws on 1970s design through low-slung furniture, rich woods, smoked and brushed metals and deep Bordeaux tones. In the living area, the report identifies an Adrian Pearsall plinth sofa, an oversized U-shaped sectional and tables by Andrianna Shamaris. An Angelo Lelii pendant hangs over the dining table. These are details of the design, not evidence of a broader renovation trend or a reported change in the apartment’s ownership or use.

To make the expansive, open-plan loft feel more intimate, the designers used furniture placement, rugs, lighting and changes in materials to suggest separate areas instead of adding walls. Goldfarb said the team also worked around the irregularities of an older Manhattan building, choosing to retain those quirks rather than disguise them. Livingetc’s report does not provide a project budget, completion date or measurements.

At a glance
reportWhen: Reported by Livingetc; the redesign rev…
The developmentA Livingetc report details Evan Edward’s redesign of an East Village loft, revisiting a project the firm first completed more than 15 years ago.

How the Loft Balances Character and Comfort

The project offers a specific example of how designers can make a large city loft feel like a retreat without stripping away the features that give it a sense of place. Its strategy is visible in the contrast between exposed brick and sculptural furniture, and in the use of lighting, rugs and furnishings to define living zones within an open layout.

That approach matters to readers interested in older apartments because it shows the design choices described here: preserve the building’s irregularities, then use movable elements and layered materials to shape how the space feels and functions. Goldfarb characterizes the result as darker, warmer and quieter than the streets outside. That is the designer’s stated aim, rather than a measured claim about noise or comfort.

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A Return to an Older East Village Project

According to Livingetc, Evan Edward first designed the apartment more than 15 years before returning to it. The report identifies Goldfarb and Michael Edward Moirano as co-founders of the New York- and Miami-based architecture and interior design firm, established in 2019. The article does not explain the timing of the original design relative to the firm’s founding, nor does it give a detailed project timeline.

The East Village’s eclectic character informed the choices described in the report: original materials remain visible, older and newer pieces sit together, and the interior avoids a uniformly pristine finish. The story centers on this particular loft and its design, not a neighborhood-wide development or a change to New York housing policy.

“The history of the loft itself was really our starting point.”

— Joshua Evan Goldfarb, Evan Edward co-founder and designer, speaking to Livingetc

Project Details Not Included in the Report

Livingetc’s account does not state when the redesign was completed, how much it cost, whether the apartment is occupied by its original clients, or what construction work—if any—was undertaken. It also does not provide floor area or measurements, so the scale of the loft and the specific spatial changes cannot be independently assessed from the report.

The article presents the design through Goldfarb’s descriptions and photographs credited to Nicole Franzen. Claims about the home feeling quieter or more restorative are design intentions and impressions; the report gives no acoustic measurements or resident interviews that would establish those effects independently.

No Further Project Milestones Reported

The source material does not announce a next phase, upcoming work or a future date for the apartment. The development covered is the completed redesign as presented by Livingetc. Any further details about the project’s timeline, cost, construction scope or clients would require additional information from Evan Edward or the publication.

Key Questions

What changed in the East Village apartment?

Evan Edward revisited an apartment it first designed more than 15 years earlier. The redesign retained features such as exposed brick and timber while adding warmer finishes, layered furnishings and ways to make the open plan feel more intimate.

Who led the redesign?

Joshua Evan Goldfarb, co-founder of Evan Edward, described the design decisions to Livingetc. The report also names Michael Edward Moirano as the firm’s co-founder.

How did the designers define areas without adding walls?

Goldfarb said the team used furniture placement, lighting, rugs and material changes to distinguish areas within the expansive loft while preserving its open layout.

Did the report give the renovation cost or completion date?

No. Livingetc’s report does not state the project’s budget, completion date or construction scope.

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