TL;DR
Get decor and gifts delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Apartment Therapy reports that Cotswold-inspired blue is appearing in Christmas decorations from designers and retailers this season. Shea McGee’s “English Country Christmas” tree and blue accents at several major brands point to a developing trend, though its reach across the broader market is still uncertain.
Cotswold-inspired blue is appearing in Christmas decor this season, according to an Apartment Therapy report that points to designer displays and collections from major home retailers. The color is a softer, cornflower-like blue rather than the icy blue-and-silver palette often associated with winter, and its arrival offers shoppers an alternative to traditional red and green.
Apartment Therapy Executive Home Director Danielle Blundell said she noticed the shade in brands’ look books and in design ideas saved from the previous season. She describes it as an English Cotswold blue, close to cornflower, and links its popularity to renewed interest in classic English country style. The report presents the trend as an observation of current products and design choices, not as a measured survey of the holiday market.
One prominent example is designer Shea McGee’s “English Country Christmas” tree display for McGee & Co. The setup uses blue bows, ornaments and other trimmings. Apartment Therapy also names Anthropologie, Terrain, Balsam Hill and Crate & Barrel among brands featuring blue alongside familiar seasonal colors and metallic finishes. A Crate & Barrel faux juniper berry wreath with a blue bow is one of the products highlighted.
The report describes navy as a complementary accent to lighter blues, including on stockings and tree skirts. It also points to orange details, such as citrus garlands, as another pairing. These are examples of styling choices featured in current collections; the article does not provide sales figures or other data showing how widely consumers are adopting them.
A Softer Alternative to Red and Green
For shoppers, the appeal is a way to refresh holiday decorations without abandoning familiar seasonal motifs. Blue can appear in a bow, wreath or ornament, or anchor a larger scheme, while existing greenery, metallic pieces and traditional red-and-green decorations can remain part of the display. That makes the trend adaptable for people who want a small change rather than a full seasonal redesign.
Apartment Therapy also notes that blue can work with snowy whites and Hanukkah decorations, giving it uses beyond a Christmas-only palette. That is a styling observation, not a claim that the color has the same cultural meaning across holidays. The broader retail significance is still developing: brands are carrying blue now, but the report does not establish how much shoppers are buying or whether it will become a standard holiday color.
Products Worth Considering
Dyson Cool AM07 Bladeless Tower Fan, Iron/Blue
Sonos Play Portable Wi-Fi and Bluetooth Speaker, White
Blueair Blue Pure 511i Max Smart Air Purifier
As an affiliate, we earn on qualifying purchases.
English Country Style Sets the Palette
The report connects the Christmas shade to a wider interest in traditional, cottage-inspired interiors. It cites Delftware, Chinoiserie and antique Chinese porcelain as visual references that help explain why blue may feel at home in an English country scheme. These are stylistic associations offered by the report, rather than confirmed causes of the trend.
There are also signs of blue’s wider presence in home design. The article notes that Valspar named Cottage Door its 2027 Color of the Year and that Glidden selected Artifact, both mid-tone blues. Those paint choices indicate interest beyond seasonal decorations, but they do not prove that the Christmas trend will continue. Blundell expects more blue in the market next year, while cautioning that trends take time to reach mass retailers at scale.
““What I’m seeing a lot of this year is an unexpected decor color: blue.””
— Danielle Blundell, Apartment Therapy Executive Home Director
How Widely Blue Will Catch On
The report does not include sales data, consumer polling or a count of how many retailers have adopted blue. Its examples show the color in selected designer and brand collections, but they do not establish market-wide adoption. It is also unclear whether the shade will remain a seasonal accent or become a lasting part of holiday decorating.
The suggested explanations—including English country style, blue’s association with nature and its compatibility with multiple holiday palettes—are interpretations in the report. No retailer or designer quoted there provides data confirming why customers are choosing blue or how much demand the collections have generated.
Retail Collections Will Test the Trend
Consumers can expect to see how widely blue appears as current holiday collections are displayed and sold. The report names several brands with blue offerings but gives no announcement of future product releases or a timetable for broader adoption. Blundell’s expectation is that more blue will enter the market next year; that remains a forecast, not a confirmed industry plan.
For now, shoppers can judge the look through the pieces available this season, from a single blue ribbon or wreath bow to a coordinated tree display. Whether the color moves beyond selected collections will become clearer as retailers publish future ranges and the next holiday season approaches.
Key Questions
What shade of blue is appearing in Christmas decor?
Apartment Therapy describes it as a Cotswold-inspired blue close to cornflower, softer than the icy blues commonly used in winter schemes.
Which brands or designers are using blue this season?
The report cites Shea McGee’s “English Country Christmas” display for McGee & Co. and blue offerings from Anthropologie, Terrain, Balsam Hill and Crate & Barrel.
Does this mean blue is replacing red and green?
No. The collections described pair blue with familiar holiday colors, metallic accents and greenery. The report presents blue as an additional option, not a replacement.
Is blue expected to become more common next year?
Blundell expects more blue in the market next year, but the report provides no sales data or confirmed industry forecast to establish how broadly the color will spread.
Source: apartmenttherapy.com
