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Apple has launched the Apple Home Collection, a lineup of smart home devices codeveloped with LG Electronics and Schneider Electric, alongside its first smart display, HomeView. Apple says Matter, AI and demand for simpler setup helped prompt the move; pricing starts at $200, and the cameras use Apple’s HomeKit Secure Video rather than Matter.
Apple has launched its first branded smart home lineup, the Apple Home Collection, with cameras, thermostats, sensors, a smart lock and a video doorbell codeveloped with LG Electronics and Schneider Electric. The launch came alongside HomeView, Apple’s first smart display, marking a shift after more than a decade of relying on other companies to make devices for its home platform.
Apple’s move follows 12 years of HomeKit, which has supported products made by third parties. The Verge reported that Apple’s ecosystem still offered fewer products than Amazon’s and Google’s, both of which also have established in-house smart home brands. The new lineup gives Apple customers a short list of devices designed to work as part of an Apple Home setup.
Apple vice president of product marketing for home Kaiann Drance told The Verge that Matter and advances in AI helped make the timing right, as explored in Apple’s HomeView reveal. Matter provides an interoperability standard, she said, while a more conversational Siri made a dedicated display feel more useful. HomeView is designed for activities such as playing music, following cooking recipes and checking a calendar, and may also serve as a starting point for adding other home devices.
Apple says the collection is built around one-tap setup and integration through Apple Home, without requiring separate LG or Schneider accounts or apps. Drance said data is end-to-end encrypted. The Verge reported that prices start at $200. Apple is also partnering with ADT through its retail stores to help customers install the products.
Apple Adds a Branded Home Lineup
The launch gives Apple a direct way to show customers how its home platform is meant to work, rather than leaving them to choose among a wide range of third-party products. That could matter to people who want a simpler route into smart home devices, a category where complexity, privacy concerns and perceived value have been reported as barriers to purchase.
Apple is pitching the collection around setup, privacy and a single app, while its established customer base may help it reach consumers who already use Apple devices. But the starting price of $200 does not address cost as a barrier, and the source material does not establish whether the lineup will expand adoption or outperform competing products.
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From HomeKit to HomeView
Apple introduced HomeKit in 2014, asking outside manufacturers to make compatible home devices. It later supported Matter, an open interoperability standard that Apple helped found, alongside its own Works with Apple Home program. The new collection adds Apple-branded hardware to that broader ecosystem.
Apple chose to codevelop the devices rather than make them alone. Drance described LG’s experience in consumer products and Schneider Electric’s work in home building and installations as complementary. She said Apple contributed the design approach and worked with the partners on setup and privacy. The Verge reported that the lock, thermostats and sensors support Matter; the lock also supports Aliro and works locally. Every device supports Thread.
The cameras are an exception: they use HomeKit Secure Video, not Matter. The Verge identified that as the lineup’s clearest point of platform dependence. It suggested the Thread radios could indicate hardware readiness for future Matter camera support, but Apple did not announce such support, and the reason for its absence is not confirmed.
“With the magic of Siri AI, it comes together in a way that we haven’t been able to deliver before.”
— Kaiann Drance, Apple vice president of product marketing for home, speaking to The Verge
Camera Support Leaves Questions
Apple has not said whether the cameras will support Matter in the future, or explained why they currently rely on HomeKit Secure Video. The Verge raised the possibility that Apple may be waiting for Matter camera standards to support encrypted uploads, but that explanation is speculation, not a confirmed company statement.
The source does not provide full product specifications, exact release dates, or details on availability by market. It also remains unclear whether Apple’s integrated setup and privacy features will persuade more customers to buy smart home devices, particularly at prices starting at $200.
Availability and Ecosystem Rollout
Apple’s next practical step is to bring the collection and HomeView to customers; the source material does not give specific sale dates or market-by-market availability. Its partnership with ADT through Apple retail stores is intended to help with installations.
Further details to watch include product availability and pricing across the lineup, whether Apple adds Matter support for cameras, and how the new devices fit alongside third-party products. Drance said Apple intends to keep supporting the broader Matter and Works with Apple Home ecosystems.
Key Questions
What did Apple launch?
Apple launched the Apple Home Collection, including cameras, thermostats, sensors, a smart lock and a video doorbell, alongside HomeView, its first smart display.
Who helped develop the devices?
Apple codeveloped the lineup with LG Electronics and Schneider Electric. Apple described LG’s experience as stronger in consumer products and Schneider Electric’s as rooted in home building and installations.
Will Apple still support other smart home brands?
Yes. Drance told The Verge that Matter-compatible products and devices in the Works with Apple Home program will remain part of Apple’s ecosystem.
Do the new cameras support Matter?
The Verge reported that the cameras use HomeKit Secure Video rather than Matter. Apple has not announced whether Matter camera support will come later.
How much do the products cost?
The source report says prices for the collection start at $200. It does not specify the price of each product or provide full availability details.
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