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House Beautiful’s roundup lists 10 2027 Color of the Year selections from paint and wood-stain brands. The announced palette spans moss and historical greens, smoky blues, soft celery, warm browns, a light oak stain and an earthy orange; the selections reflect each brand’s own color direction, not a single industry-wide forecast.
House Beautiful has listed 10 brands’ 2027 Color of the Year selections, a group that ranges from moss and historical greens to smoky blues, warm browns and an earthy orange. The roundup gives homeowners and designers an early view of how participating paint and wood-stain companies are framing color for interiors, though it does not establish one shared industry forecast.
Valspar chose Cottage Door (8004-38E), a cool, mid-tone blue-gray it describes as a versatile new neutral. Dutch Boy Paints selected Deep Rooted (311-7DB), a bold earthy orange with red and brown undertones. Behr named Grounded (T27-01), a moss- and olive-inspired green with subtle brown undertones, while Glidden chose Artifact (PPG10-16), a smoky blue with gray and turquoise undertones.
Sherwin-Williams and HGTV Home selected Celery (SW 6421), a soft, earthy green-yellow the brands associate with garden-inspired and lived-in interiors. Clark+Kensington chose Vantage Point (38B-4), a slightly dusty blue inspired by a clear sky. The remaining selections move toward brown and natural wood: Little Greene named Marle (355), Dunn-Edwards chose French Press Coffee (DEBN07), and Minwax selected Pickled Oak (MW260), a light wood stain intended to highlight natural grain. Benjamin Moore’s pick is Webster Green (HC-130), a mid-tone green that the company says has historical design roots.
The roundup presents the colors as separate brand announcements, with codes and descriptions supplied for each. Several companies connect their choices to comfort, nature, wellness or changing preferences in home design; those explanations represent the brands’ stated thinking, not independently established evidence that buyers broadly share those preferences.
A Broader Palette for Home Interiors
The selections give readers a practical snapshot of the colors brands are putting forward for 2027 projects, from wall paint to wood finishing. Their range may help homeowners compare options across companies and decide which hues fit a room, existing furnishings or a planned renovation.
Several picks share an emphasis on natural-looking color: greens linked to moss or gardens, browns associated with wood and coffee, and shades described as earthy or warm. Blue remains part of the mix through Cottage Door, Artifact and Vantage Point. This is a pattern in the brands included in this roundup, rather than proof of a market-wide shift or a prediction of which colors will sell best.
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How the 2027 Picks Differ
“Color of the Year” is a brand selection, and the 10 entries span companies with different product lines and positioning. Minwax, for example, specializes in interior wood stains, so Pickled Oak is a stain choice; most of the other entries are paint colors. The selections are not presented as winners of a common competition or as one central authority’s ruling.
Some brands tie their choices to specific design references or stated consumer themes. Benjamin Moore says Webster Green was first launched in 1976 and draws on 18th- and 19th-century design trends. Little Greene’s Marle comes from its Colour Scales collection. Sherwin-Williams and HGTV Home connect Celery to garden inspiration and the lived-in aesthetic. These are company descriptions reported in House Beautiful’s roundup.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight. There’s something sheltering about that combination, and the moss notes bring life.”
— Kayla Kratz, head of color at Behr
What the Selections Do Not Establish
The roundup does not specify when each brand announced its selection, or whether additional brands will name 2027 colors later. It also does not provide sales figures, survey methods for consumer preferences, or independent testing showing how the colors perform in homes.
Claims about broader cultural shifts remain attributed interpretations. Behr’s cited figure that about 77 percent of Americans feel overwhelmed by daily demands is reported as data shared with House Beautiful, but the source material here does not give the survey date, sample, or methodology. Readers should not treat that statistic as a current, independently verified measure based on the details provided.
More Announcements May Follow
The next development would be further brand announcements or additional coverage as companies publish their 2027 color selections. House Beautiful’s list can change if more brands release picks, but the supplied report does not give a schedule for future announcements.
For homeowners planning a project, the immediate next step is comparing samples in the intended space. Lighting, surrounding materials and finish can affect how a color appears; the brand descriptions alone do not establish how a shade will look in every room.
Key Questions
How many 2027 Color of the Year selections are in the roundup?
The roundup lists 10 selections from paint and wood-stain brands.
Which brands chose green shades?
Behr selected Grounded, Sherwin-Williams and HGTV Home selected Celery, and Benjamin Moore selected Webster Green. Little Greene’s Marle is described as a warm brown rather than a green.
Which selections are brown or wood-inspired?
Little Greene chose Marle, Dunn-Edwards chose French Press Coffee, and Minwax chose Pickled Oak. Minwax’s selection is a wood stain; the others are presented as color choices for interiors.
Do these selections prove that one color trend will dominate in 2027?
No. They are individual brand choices reported by House Beautiful. The roundup provides no market-wide sales data or independent forecast showing that one color family will dominate.
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